The Ethos behind AdSense
The best route towards AdSense riches
There is money to be made using Google’s AdSense scheme. But don’t be blinded by this fact. You really shouldn’t be joining the scheme to primarily make money; the idea behind the program doesn’t really work that way. If you are thinking of creating sites just to make money through the use of AdSense alone, your focus will be skewed and you will struggle to make it work for you.
To make AdSense work you have to understand it properly
To benefit from the AdSense you have to get to grips with the underlying ideas, aims and ambitions behind the program. Google has an obligation to its users to deliver useful and concise information. And the AdSense program is designed to make sure that this aim is achieved fairly and honestly within the World-Wide-Web.
Google has a duty to its users
And Google will try everything in its power to make sure that this grand objective is achieved. It is not yet working at a hundred percent. There are holes that can be exploited, corners that can be cut within the system. But the gaps are been filled. You could of course try to be clever and try to cut corners. But trying to outfox the system is ultimately a futile exercise. It is short term at best and it could damage your reputation and get you banned at its worst. If on the other hand, you work with Google in achieving their aims, it is possible to establish a mutually beneficial relationship with them using the AdSense program. However, going through this route is an arduous process. It requires that you be diligent, persistent and extremely patient. Unfortunately not everyone has these qualities in sufficient amounts to last the journey.
Diagram showing the relationship between the World-Wide-Web, Google and the User.
Google has an obligation to deliver the best quality information to its users. They know that has long as they keep to this objective they will always remain competitive in the Search Engine market.
As a user you can decide to either help them in their cause by publishing quality information on your AdSense site. Or hinder them by cutting corners and cheating.
But for long term AdSense success, the only choice is to work with Google.
The underlying aims of Google AdSense
What does AdSense actually do? Beyond the advertising and the money it makes, what it actually does is connect one related site to another with the use of links. It is pay-per-click after all, if we omit the pay, then all we get is the click. Clicks that links one website to another and this is the true core of AdSense. The Web was first created to connect related aspects of information to each other through the use of hyperlinks; AdSense in many ways harks back to this first, basic use of the Web. Through the establishment of increased links on websites, the AdSense program as reignited the concept of old fashion web surfing, where an individual could potentially surf from a website about African aardvarks to one about quantum physics.
Central to the whole scheme is the user.
And what does any user really seek? Deeper and beyond the surface of the obvious? What every user really seeks is relevant and concise information.Google knows this... and so should you.
Holistic Web development
To properly prepare for long term AdSense success, a more holistic approach is required to tackle the process of web design than the traditional ad hoc methods. The long patient route requires much better planning. It is essential to have a good understanding of all the areas required to develop a successful site. From conceptualization and planning to marketing and promotion, all these have to blend together well in the construction of a good AdSense site. Each area has to reinforce and compliment the other and if one area falls short, your chances of AdSense success could be severely limited. So while planning, short term as well as long term objectives has to be incorporated into your overall strategy. Initial keyword research has to compliment final marketing and promotional plans. And important to the whole process is a deep understanding of Google AdSense itself. Which helps to reinforce your plans within the whole Google AdSense scheme