Essential Design Points

The point to remember most is consistency. Give your website a unified look, one that makes it look professional and one that gives it a familiar ‘feel’.
Don’t forget your visitor. They need to feel comfortable using your site. It has to instantly deliver in terms of content and functionality. Everything has to work as quickly as possible. If your website fails in this very basic respect, your visitors will leave… never to return.
More than anything, users are an impatient bunch. They want everything now. And many won’t wait until fancy large web-media downloads on your website even it if is essential to the content and they will not forgive a site filled with dead hyperlinks.
Over the years the quality of websites has increased markedly. The times are long gone when sites were primarily built to display simple information, with little to no regard for user experience, navigation or aesthetics. The competition for users is now so intense that most webmasters know they need to be able to compete in ALL areas of website design to win over potential visitors to their sites.
A site needs to be unique yet has to feel familiar. It has to load quickly yet contain a number of eye catching multimedia elements to attract new potential visitors. Building a modern website is a delicate balancing act between two polar extremes. The skill in building a decent website is in knowing how to attain this somtimes difficult balance.
For more information go to: AdSense Guide
You must be logged in to post a comment.


Comments
The user is the most important thing to remember when creating a site. If they don’t like your website you wont be able to sell anything, even adsense clicks.
Kisf1993
August 13th, 2010
good post. It can be hard making a good site.
gad
August 13th, 2010
Presentation is an important factor for adsense. Better looking sites with well placed ads always gets more clicks.
jenny
August 14th, 2010