AdSense Black Hat Techniques
About Black Hat Techniques
Due to the nature of AdSense with its simplicity, ease and its accessibility there are always going to be individuals that are going to try and find ‘alternative’ ways of using the scheme.
Some of these alternative strategies clearly go against the spirit of what Google AdSense is all about and some clearly break Google rules regarding their PPC scheme.
The more successful of the ‘alternative’ methods have been used by thousands of AdSense publishers over the years and have come to be known as black hat techniques.
What are AdSense ‘Black Hat’ Techniques?
Google has found it extremely difficult to shed its quick and easy image. This is due in part to the fact that there are aspects of the scheme that are indeed quick and easy, unfortunately the money making aspect of it isn’t has simple has some publishers would like it to be.
In light of this some black hat strategies have grown in popularity due to the possibility that they could be the means of making the profit making aspect of AdSense as simple as the rest of the scheme. The more impatient AdSense publishers have been drawn to the potential behind ‘beating’ the AdSense system.
The aim of AdSense black hat techniques is to find a means making AdSense profitable, quickly, without been caught by Google’s regulators.
Some black hat techniques involve various SEO methods that endeavour to trick the search engines into giving websites quick, high rankings. These include practices such as hiding texts and links, keyword stuffing, link farming and creating cloaked pages.
In relation to AdSense the most popular black hat techniques are ones that use AdSense arbitrage and ones that involve the creation of AdSense revenue sites. Practitioners of these methods use completely different ways to exploit weaknesses within the Google system to maximise their AdSense earnings.
Google fights back
In recent years, Google have taken some tough measures to curb the popularity of AdSense black hat techniques. It has now become a struggle of sorts very similar to the one that exists in nature, where there is an arms race between predator and prey. So while the predatory publishers devise new ways to exploit AdSense, Google develop new ways to combat their methods and they have been doing so recently with some success.
Publishers that use some of these techniques leave a certain ‘signature’ that can be recognized by Google. The publishers that are caught are warned by Google, others are punished (by been smart-priced for instance) and those that practice the more extreme black hat techniques are banned.
The allure of black hat techniques is too tempting for some publishers because of its speed and effectiveness. But be warned... Google are aware of these methods and they do not approve of them at all. If you decide to use them, you are doing so at your own risk and it could result in you getting banned.
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